Elegant design and fresh copy
In Money Expert, Deutsche Bank's quarterly investment magazine, we bring a mix of current affairs, trends and reviews of investment funds. It's great that we were also able to provide elegant design and fresh copy for these complex topics.
The approach resonates well with readers. Money Expert achieves an average reading time of no less than 37 minutes and is highly rated. This is evident from the independent reader survey that Human8 recently conducted for Deutsche Bank.
Infographics
In each issue, we elaborate on an investment trend in an infographic. This remains a challenging format: it involves mashing a clear story out of a sea of complex data, and designing it as a visual story on a double page.
Structural partner
For Deutsche Bank, we have since become a structural content partner. We also edit quarterly reports and customer brochures, and created several interactive digital stories.
Formats for print and online
The most important content from the print magazine also gets a place in the bank's advisory site after a rewrite. We also deliberately create content formats that can score well in both print and online.
