High-voltage manager Elia is facing challenging times: electricity consumption is expected to increase by as much as half over the next eight years. Together with the client, we worked out a plan to boost personnel communication as well.
High-voltage manager Elia is facing challenging times: electricity consumption is expected to increase by as much as half over the next eight years. Together with the client, we worked out a plan to boost personnel communication as well.
Target
60 minutes of attention time
per employee
per year
We put four additional layers of content on top of daily intranet news:
1
biweekly intranet column,
2
monthly newsletter,
3
quarterly dynamic digi-story,
4
annual party magazine.
01
Changing headings on intranet
From colleague stories to corporate stories
Nothing scores better than human interest, so every two weeks we bring a colleague's story in a fun column. But it remains important to bring strategic stories as well. We bring these corporate stories clear, in-depth, and again with lots of human input.
02
Newsletter with the coolest stories
In your mailbox every month
Colleagues show great curiosity
70%
opens the mail
25%
of openers clicks through
03
Festive gift magazine
A nice gift to celebrate the year
Once a year we provide all colleagues with a fine party magazine.
03
Dynamic digi-stories
Deep stories, brought interactively
icing on the cake! Quarterly, we bring an important topic in the form of longer, creative scrolling stories. We write clearly but accessibly, we design and develop the stories with fun and positive vibe. And that hits the mark:
Average scroll depth
90%
Average attention time
6 - 7 minutes
with outliers up to 10 minutes
Elia employee
Lots of positive feedback
I received a lot of positive reactions to the story today. Especially the playful and original way in which such a complex topic was presented was very much appreciated!
