Challenge
The thousands of people who work in the port and the hundreds of thousands who live in the region keep in touch with this lifeline of our economy through the stories. As a structural content partner of Port of Antwerp-Bruges, we have been allowed to help with this for several years.
Half a million local residents
Port of Antwerp-Bruges informs nearly half a million local residents in the Bruges, Waasland and Antwerp regions about everything to do with the port through its website and a quarterly door-to-door magazine Thuishaven. Together with the client, we developed the concept for this content and now take care of part of the editing, design, image creation, printing and distribution.
Three editions
The magazine is published in three regional editions. This allows us to bring specific news to the regions of Bruges, Waasland and Antwerp in the regional section.
Print and web
The stories from the print magazine are simultaneously published by the client on the Port of Antwerp-Bruges website. On the website, the stories are also supplemented by the client with enrichments where possible, from video to 3D.
People in port context
As a print magazine, Thuishaven should draw the viewer in at the first glance and make it clear that it is about the port.
Visually, we choose a cover with a focus on people in a port context.
In terms of content, we bring to the cover a topic that is socially relevant and appeals to many people. Women in the port, for example, or innovation in the port.
Information depth
We bring the central story across several pages in the issue. Visually, we thus further deepen the reader's sense of the port. Content-wise, we can highlight different facets and thus achieve an interesting depth of information.
Structural supplement at internal media desk
The client also engages JaJa structurally as an extra capacity and buffer for their media desk. For example, we provide copy and design for the staff magazine. We also regularly create infographics, digital brochures, visuals and designs for events and trade shows.
