In the healthcare magazine Maguza, we combine informative and emotional depth. We bring stories about medical innovations but also a lot of patient testimonials.
Print magazine articles are also posted on the magazine site. The sustained content strategy has ensured that the UZA ranks very high in Google Search for a lot of keywords.
In each issue, we bring you an eight-page dossier on a different topic each time: we take a closer look at hearing problems, for example, or innovations in the operating room. The dossiers are printed separately so that the department can give copies to patients who encounter the problem.
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For more abstract topics, illustrations are often better suited than photographs as visual support for the article.
